What is bulk mail? – A Definition

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What is bulk mail? – A Definition

Bulk mail is physical mail that is commercial in nature, prepared in large volumes and mailed at reduced postage costs. Bulk mail may consist of letters, newsletters, pamphlets and other similar products. Bulk mail is generally used for advertising campaigns where a company or organization may send out information about a new product, the invitation to a product launch, promotional offers, deals or sales pitches, etc.
Bulk mail services are often used by organizations to send out coupons for different products or services. Other than commercial use, religious organizations, educational institutions, libraries or clubs may use this method to send information or invitations to their audiences.

Designing bulk mail

Once the purpose of the mail is decided and is agreed upon, designing the content and layout of the mail comes next. If it is a business letter, a design with self-explanatory, crisp and concise content may be used. But, for a product that is fun oriented or targets a younger audience, a layout with suitable colors and pictures would be more suitable. Similarly, when advertising for sale on products or services during a festive season, a corresponding design and layout become more attractive for the customer. Most customers like to make use of the designing expertise of the mailing house, rather than spend their precious time and energy doing it themselves.

Finding larger and relevant target groups

Direct marketing is more effective if the mail can reach a larger group of people, on time and to the relevant people. Time is a very important factor as the mail should reach the recipient, giving them enough time to take action and yet not so much in advance that the person forgets about the offer. For instance, if a retailer offers some of his products on a weekend sale, the advertisement needs to reach the target audience a couple of days before the sale commences

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